ZaroxAutomated Amazon Ads Optimization
Zarox is Amazon PPC software that re-sets your Sponsored Products bids every night with machine learning, restructures campaigns into one campaign per product, harvests winning search terms, and can cover your catalog with low-bid catch-all campaigns — so you hit your target ACOS without living in Campaign Manager.
Everything You Need to Win on Amazon
Powerful tools designed for Amazon advertisers at every scale.
Machine-Learning Bid Optimization
Every bid is re-set every night. Zarox learns how each keyword's impressions, clicks, cost and orders respond to its bid, including the price below which Amazon stops showing your ad, and aims for the most sales within your target ACOS. It tests uncertain bids in small, capped steps.
Campaign Restructuring
Restructure existing campaigns into one campaign per product, with ad groups by match type and targeting type. You see a dry run first, nothing is built until you approve it, and each keyword's history carries across.
Keyword Harvesting
Search terms that convert are promoted to their own exact-match keywords, on the products you enroll.
Low-Bid Catch-All Coverage
Optional auto campaigns that cover each eligible, in-stock product at low, tiered bids, so no product sits without ad coverage. Pause them at any time.
Real-time Analytics
Track campaign performance with live dashboards. Monitor bids, conversions, and ACOS in real-time.
You Stay in Control
Zarox only changes the campaigns it manages. A bid you change yourself is held as you set it before the engine considers it again, a keyword you pause stays paused, and every change Zarox makes is recorded in a change log.
In Development
Built on Amazon Selling Partner API data. Not live yet.
True ACOS (TACOS) Reporting
Ad-attributed ACOS can't see the sales advertising didn't cause. We are building TACOS reporting that reads your Seller Central sales and separates organic sales from ad-driven sales, so you can optimize toward your true advertising cost of sale.
Stock & Buy Box Aware Bidding
Stock-aware bidding is built but not yet switched on: it holds a product's bids while it is out of stock and releases them on restock. Buy Box awareness, which will cut spend on listings that have lost the Buy Box, is in development.
How Amazon PPC Automation Works with Zarox
Three steps from connected account to daily optimized bids.
Connect your Amazon Ads account
Secure OAuth connection to your Amazon Advertising account. Zarox changes nothing until you approve a restructure or switch a feature on.
Set your target ACOS
Tell Zarox the ACOS you want for your auto and manual campaigns. That target drives every bid decision the engine makes.
Let the engine work nightly
Every night, bids are re-set from up to 60 days of keyword performance. Keywords that can't reach your target are bid down or paused; winning search terms on enrolled products are promoted.
Amazon Ads Optimization, Answered
The questions sellers ask us most often.
What is Amazon PPC automation?
Software that manages your Sponsored Products advertising for you — adjusting keyword bids, discovering new search terms, and restructuring campaigns based on performance data instead of manual spreadsheet work.
How does Zarox optimize my bids?
Every night, Zarox reads up to 60 days of each keyword's performance and learns how its impressions, clicks, cost and orders respond to the bid, including the bid below which Amazon stops showing your ad at all. It then picks the bids predicted to bring the most sales while keeping each campaign at your target ACOS, tests uncertain bids in small, capped steps, and waits for Amazon's delayed sales data to settle before judging a change.
What campaign structure does Zarox use?
One campaign per product, with separate ad groups for each match type and targeting type, so every product has its own budget and clean performance data. Zarox shows the restructure as a dry run, builds it only after you approve it, and links each old keyword to its new copy so the history carries across.
What is a low-bid catch-all campaign?
An optional safety net of auto campaigns that covers each eligible, in-stock product in your catalog at low, tiered bids, so no product sits without ad coverage while your main campaigns focus budget on winners. You can pause it at any time.
Will Zarox overwrite bids I change myself?
No. A bid you or your team change outside Zarox is held exactly as you set it for several nights before the engine considers it again, and a keyword you pause stays paused. Every change Zarox makes on Amazon is recorded in a change log in your dashboard.
Do I have to restructure my campaigns myself?
No. Zarox previews the migration as a dry run, you approve it, and the platform creates the new structure on Amazon and keeps the old-to-new lineage for performance comparison.
How long does it take to see results?
Bid changes reach Amazon the next day, but the data behind them needs click volume before it means anything. Most sellers give a change a full sales cycle — usually two to four weeks — before judging it, which is why Zarox keeps the old-to-new campaign lineage so you can compare like for like rather than guess.
What's the difference between ACOS and TACOS, and does Zarox report both?
ACOS measures ad spend against ad-attributed sales only, so it can't see the sales advertising didn't cause. TACOS (true advertising cost of sale) measures ad spend against ALL your sales, organic and paid. Today Zarox optimizes and reports ACOS on Amazon's 14-day attribution window. TACOS reporting, built on your Seller Central sales data, is in development.
Does Zarox stop advertising products that are out of stock or losing the Buy Box?
Not yet. Stock-aware bidding, which holds a product's bids while it is out of stock and releases them on restock, is built but not yet switched on. Buy Box awareness is in development. Both will use your Seller Central and Amazon Fulfillment data. Until then, a keyword you pause yourself stays paused.
Ready to Transform Your Amazon Ads?
Automate your Amazon PPC with Zarox. Start free today.
Start Free Trial